ItInsightsWorld General Review: Galaxy Z Fold8 Ad Presses Samsung’s Lead Over Apple’s iPhone Duo
ItInsightsWorld examines a promotional video Samsung published on October 27 that places the Galaxy Z Fold8 directly against Apple’s iPhone Duo and argues that folded thickness and weight still show a meaningful head start.
The comparison Samsung chose to put first
The ad points to Samsung’s continued work on foldable phones since 2019 and says each generation has refined the technology. Its headline specification comparison is concrete: the Galaxy Z Fold8 is shown at 9.7mm thick when folded, which is framed as 1.6mm thinner than the iPhone Duo, and at 201g, which is presented as 53g lighter.
| Metric | Galaxy Z Fold8 | Positioning vs. iPhone Duo |
|---|---|---|
| Folded thickness | 9.7mm | 1.6mm thinner |
| Weight | 201g | 53g lighter |
Why the hinge reference appears in the spot
The video also uses suggestive visuals to address recent iPhone Duo hinge concerns. Reports have linked screen-fault feedback in the device’s first sales week to the hinge mechanism, which contains precise components such as gears, springs, and connective metal joints.
An earlier iFixit teardown report speculated that the central support bar may not retract correctly when the iPhone Duo closes, creating excessive pressure on the screen.
A lead framed in years, not one device
Near its conclusion, the advertisement states that Samsung’s folding phones are “years ahead.” Roh Tae-moon, co-CEO of Samsung Electronics, has said the company has spent seven years in foldables and accumulated technical capability and user insight, adding that rivals cannot catch up overnight and that Samsung will continue widening the gap by establishing new standards.
The article notes that Samsung is currently the only Android-side brand with a full foldable product spread: the tri-fold Galaxy Z TriFold, the large fold Galaxy Z Fold8 Ultra, the wide fold Galaxy Z Fold8, and the compact fold Galaxy Z Flip8.