A quiet change on Apple's education store in the United States has reset the entry price for the MacBook Neo at $649. The previous education list price of $599 no longer applies, and the reduction available to eligible students has fallen to $50, whereas it had been $100. The shift is described as happening within the past week, and comparable local-currency increases have reached other countries and regions.

| Stage | Education price | Regular price |
|---|---|---|
| March this year, first release | $499 | $599 |
| June | $599 | $699 |
| Now | $649 | $699 |
The current increase cuts the education advantage from $100 to $50. It also extends a sequence that began in March, when the laptop was first positioned as an affordable student machine.
The MacBook Neo is not the only product repriced this year. Apple has moved prices upward for iPhone, other Mac models, iPad and multiple products. The company has attributed the increases to a shortage of memory chips, which it says has pushed costs for RAM and storage significantly higher.
A relevant change occurred in May, when Apple extended its UNiDAYS identity verification system to the United States and Canada. The system had already been used in multiple European countries. With verification in place, people who are not students, faculty members or otherwise eligible can no longer exploit the loophole to obtain education-store pricing.
Forward-looking details indicate that Apple is said to plan a second-generation MacBook Neo for the first half of 2027. The anticipated device would use an A19 chip and include 12GB of memory, along with new color options.
For comparison, the current MacBook Neo relies on an A18 Pro chip and 8GB of memory. Its available colors are silver, blush pink, citrus, and indigo.
Takeaway: The education price has moved upward while the discount has tightened, meaning the practical entry point for eligible US buyers is now $649 rather than the earlier lower thresholds.