GPU Prices Post a Third Consecutive Monthly Increase as October's Ten-Country Average Climbs 10%

Hardware Unboxed's multi-market retail review shows graphics card prices rose again in the latest monthly reading, completing a third consecutive increase. October's average price climbed 10% from the previous month, or 11% when GeForce RTX 5090 is counted. That result follows a 15% jump in August and a 7% rise in September, bringing the combined three-month increase to roughly 35%.

The survey focuses on in-stock lowest prices

It covers markets including the United States, Germany, the United Kingdom, Canada, Australia, and Poland. Rather than averaging all list prices published by partner manufacturers, it tracks the lowest prices available for models that are actually in stock, making the result closer to the entry point shoppers face today.

Flagship NVIDIA models led October's gains

RTX 5090 was the most heavily tracked riser, with a ten-country average increase of 32%. Its lowest U.S. in-stock price moved from 6,890 USD to 9,400 USD, while the German price advanced from 5,640 EUR to 8,000 EUR. RTX 5080 rose by 22% on average: the lowest U.S. price went from 1,580 USD to 2,200 USD, and the German price reached 2,100 EUR, corresponding to increases of 39% and 40%, respectively. Some retailers reported constrained supply.

Model	Increase	Lowest U.S. price change	German price change
RTX 5090	32% average increase across ten countries	6,890 USD to 9,400 USD	5,640 EUR to 8,000 EUR
RTX 5080	22% average increase	1,580 USD to 2,200 USD	2,100 EUR

AMD and Intel cards also became more expensive

Price increases were not limited to NVIDIA products. The global average price of the 16GB Radeon RX 9060 XT rose 17%, while both Radeon RX 9070 and Radeon RX 9070 XT gained 12%. Intel Arc B580 advanced by about 10%. Even after excluding RTX 5090, the average price remained 44% above the recommended selling price adjusted for exchange rates and local taxes, and there is no clear sign of near-term relief.